Gay

Marketing entails more than reaching the right consumer with the right message at the right time. New data from Google and YouTube shows that messages about diversity and equality for the LGBTcommunity have widespread impact, and brands such as Burger King and Honey Maid are leading the way. Nothing is simple.

Millenial

The old regime of traditional advertising is fading as millennials focus on experiences and interactivity over hard sells.  Direct engagement invites the millennial audience into a conversation while strengthening the relationship between consumer and brand.

Gen X

Many marketers tend to focus on millennials and baby boomers, overlooking the large segment of Gen Xers in the U.S., Sparks & Honey report finds. ... they're moving into political power, they're in the center of everything and when you think of that from a marketing or advertising perspective, you want to reach.